Sea World Rebranding

by Margareth Riyanti Sudjono

Sea World Ancol which is located in Jakarta, Indonesia is a complete area that provides entertainment and education especially about the world of the sea. For a fresher look, I designed their new identity that is made of wavy or curvy shapes that form into the shape of fish. The logo is a combination of fish and the flow of water, added with three little circles that act as a bubble to represent the underwater life.