Integrated Graphic Design Category

Entry Title:

FOORIGIN

Category:

Professional Integrated Graphic Design

Position:

Gold

Design Director:

Lam Cheuk Yin

Company:

Lam Check Yin

We eat every day. But when was the last time you asked: What is food? We as a consumer, seldom explore and consider the so-called “food” that we are eating. Generally, we don’t know where is it come from and the understanding of the truth of food still keeps on the surface. With the fast-paced city, we get used to getting food from the supermarket with an elegant packaging but we often forget the origins of the food we eat every day. FOORIGIN aims to raise the awareness of people about knowing the truth of food. Through a causal and indirect way to arouse people’s curiosity and to present the truth of food in a order to enable people to understand acceptably and interestingly.