TEDxCambridgeUniversity2017

by Oliver Canessa

Art direction and brand update for the identity and presence of TEDxCambridgeUniversity 2017.
My challenge was to visually communicate the following questions that fracture from the conference’s
theme JUMPING OFF THE SHOULDERS OF GIANTS

Do new ideas always build upon heritage and tradition? Or is breaking free of the paradigm the only way
of achieving true innovation?
Are we destined to recombine what we already know know or can ideas be truly original?
The typographical relationship between Futura and Bodoni is one way which communicates these concepts.

Prize

Gold in Branding 2020, Non-Pro

Created by:

Design Director

Oliver Canessa

Company/University or Design School

University of Cambridge

Website

click here

Client

TEDxCambridgeUniversity

Design Team

TEDxCambridgeUniversity2017 Publicity Team

Credits

Entrant Companies

TEDxCambridgeUniversity, GB

Advertiser/Brand

TEDxCambridgeUniversity, GB

Individual Credits

Publicity Team Lead: Ida Svenonius