Purpose worked with GreeNYC, the Mayor's Office of Sustainability in New York City, to create BringIt!, a behavior change campaign to lessen the use of single-use plastics in NYC. The campaign mobilizes New Yorkers to bring reusable tote bags and water bottles in order to build a city-wide habit of limiting single-use plastic consumption, to ultimately help protect the future of our city and deepen citizens’ connection between the environment and day-to-day life, in order to grow the constituency to combat climate change. BringIt! uses a fresh, bright brand that is representative of New York and sustainability as well as images of real New Yorkers with reusables to ensure that the brand is relatable for New Yorkers and to drive them to take action. The Bring It! brand has been widely used across GreeNYC's social media channels and digital comms, as well as in their partnership with S’well that gave 320,000 high schoolers reusable water bottles with a goal of eliminating 54 million single-use drinks.
Gold in Branding for Social Change 2020
Gold in Integrated Graphic Design for Social Change 2020
Silver in Promotional materials for Social Change 2020