Squircle

by Rick Byrne

When Experian launched its own internal creative solutions agency it needed a logo/identity. The internal agency would develop meaningful customized marketing assets for use with the white label version of the product. These are intended to engage end-users of the product through their corporate clients such as banks. Several names were looked into including Squircle (a square with rounded edges). Since this shape was already part of the brand I turned the Q in the name into two squircles.