Google: Lift Off

by Byrne Communications

The aim of this project was to devise a logo with a 'Lift Off' theme for an internal sales conference at Google. After exploring some space/rocket related concepts that weren't working out I was inspired by Star Fleet's logo from Star Trek. The resulting playful and sleek concept shows a rocket taking off and implies rapid growth. Making the 4 brand colors work was the hardest part of the project yet made it very 'Googley'.

To see the full story of how I created this logo click here: https://www.behance.net/gallery/84912227/Google-Lift-Off

Prize

Gold in Logos 2020

Created by:

Design Director

Rick Byrne

Design Company

Byrne Communications

Client

Google

Design Team

Rick Byrne