¡Buen Provecho! A local's guide to the Portland Mercado

by CommunicArte LLC

.¡Buen Provecho! is a social impact design project that uses storytelling in print and digital spaces to increase visibility and patronage of the POC and Latinx-owned businesses associated with the Portland Mercado. The project has two parts: 1) a coupon booklet for the Portland Mercado, and 2) a website linked to QR codes posted at participating Portland Mercado businesses. ¡Buen Provecho! was designed to highlight the inherent value in Latin American food, make meaningful connections between Latinxs and the rest of the Portland community, and increase the visibility of Latinx-owned businesses in Portland.


Bronze in Book Design for Social Change 2020

Bronze in Digital Design for Social Change 2020

Bronze in Integrated Graphic Design for Social Change 2020

Bronze in Logos for Social Change 2020

Created by:

Design Director

Mariel Alvarado

Design Company

CommunicArte LLC


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Portland Mercado

Design Team

Mariel Alvarado (Project Founder and Designer), Erin Stevanus (Project Amplifier and Strategist), Traci Flitcraft (photographer), Isabel Cristina M...

Video (direct link)

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Individual Credits

Project founder, Creative Director, Graphic Designer: Mariel Alvarado, CommunicArte
Project Amplifier: Erin Stevanus, studio b:ask
Photographer: Traci Flitcraft