¡Buen Provecho! A local's guide to the Portland Mercado

by CommunicArte LLC

.¡Buen Provecho! is a social impact design project that uses storytelling in print and digital spaces to increase visibility and patronage of the POC and Latinx-owned businesses associated with the Portland Mercado. The project has two parts: 1) a coupon booklet for the Portland Mercado, and 2) a website linked to QR codes posted at participating Portland Mercado businesses. ¡Buen Provecho! was designed to highlight the inherent value in Latin American food, make meaningful connections between Latinxs and the rest of the Portland community, and increase the visibility of Latinx-owned businesses in Portland.

Prize

Bronze in Logos for Social Change 2020

Bronze in Integrated Graphic Design for Social Change 2020

Bronze in Digital Design for Social Change 2020

Bronze in Book Design for Social Change 2020

Created by:

Design Director

Mariel Alvarado

Design Company

CommunicArte LLC

Website

click here

Client

Portland Mercado

Design Team

Mariel Alvarado (Project Founder and Designer), Erin Stevanus (Project Amplifier and Strategist), Traci Flitcraft (photographer), Isabel Cristina M...

Video (direct link)

click here

Credits

Individual Credits

Photographer and Videographer: Isabel Martinez Parra, Plug Interactive
Photographer: Traci Flitcraft
Project Amplifier: Erin Stevanus, studio b:ask