AIGA + USC Visiting Designer Poster

by Virginia Tech

I was asked to create a promotional poster for a lecture on Design for Immersive, Mixed, and Virtual Realities) by visiting designer, Meaghan A. Dee. Using Processing, I created a dynamic background pattern, which I printed as a reference guide. I placed the print on a lightbox, and I re-created the pattern using a combination of Letraset and Zipatone. While the primary visual element is arrows (to help lead the eye throughout the composition), I also used the letters A, I, G, and A at the top and U, S, and C at the bottom (as the event is co-sponsored by AIGA and USC). In addition, I’ve hidden some smaller graphic elements like music notes and north arrows, which reference various projects that will be discussed during the lecture.

Additionally, I created an Augmented Reality (AR) version of this poster, using Artivive. The result of this poster is a piece that embraces both analog and digital techniques, which is a reflection of the process of the designer and the subject of the poster.

Prize

Honorable Mention in Integrated Graphic Design 2020

Created by:

Design Director

Meaghan A. Dee

Design Company

Virginia Tech

Client

University of South Carolina and AIGA

Video (direct link)

click here

Credits

Individual Credits

Graphic Designer: Meaghan A. Dee, Virginia Tech