One Understanding

by Vanessa Castiglione

One Understanding, a period education campaign, brings to light the widespread misunderstanding of periods. Periods, as an important element of reproduction, affect us all. One Understanding, through a fun, lighthearted visual identity system, educates the public with facts and definitions on menstruation. The campaign also fights period myths that exist, with the word search type visuals that spell out myths that exist in society today. It is time to achieve one understanding of periods and destigmatize the conversation.