Mothers’ Milk Bank at Austin saves babies’ lives by providing prescribed donor human milk. We created a way to screen potential donors with a custom mobile application. Throughout the app, there are #lactfacts that popup with information on breast milk and the effects on premature babies. Through a careful user flow, we create 5 different user endings, each encouraging the next step, be it to donate, join a newsletter, or tell more moms about the lifesaving properties of donated breast milk.
Bronze in Apps for Social Change 2020
Brave Factor, ID