Talent Liberation was born out of frustration, which led to the writing of a book by author Dr Maggi Evans, titled “From Talent Management to Talent Liberation”. The book develops a new approach of collaboration, conversation, trial and error, by using a compass to guide you through the challenges.
The design has been inspired by a compass as a way-finding device. Exploring the different types of navigation without a compass led to constellations and their abstract representations. The abstract motif with still a hind of a compass inside it has been applied throughout the branding and collateral materials.