Local Colors' Promotional Poster Campaign

by Virginia Tech

Local Colors is a non-profit organization that celebrates the ethnic diversity throughout the Roanoke and New River Valleys. Throughout the year, Local Colors organizes workshops, events and their annual Festival of Colors to celebrate each of their 56 represented countries. These promotional flyers and illustrations were used to promote the organization's 2019 Festival of Colors with each illustration depicting a different experience from the festival, including the parade, a children's area, raffle and beer garden. Each poster has a different primary color palette, but sticks to the brand.

Prize

Silver in Promotional materials for Social Change 2020

Created by:

Design Director

Patrick Finley

Design Company

Virginia Tech

Website

click here

Client

Local Colors of Virginia

Design Team

Kehong Lu

Credits

Entrant Companies

Virginia Tech, US

Advertiser/Brand

Local Colors of Virginia, US

Individual Credits

Illustrator: Kehong Lu
Assistant Professor: Patrick M Finley, Virginia Tech