In Holland, fries are a national treasure, known as “patat”. Royal Patat from Holland wants to bring real Dutch patat (fries) to the Chinese by opening stores in China. With its unique recipe and good quality raw ingredients, Royal Patat has confidence and ambition to enter the China market – BEAMY created a dynamic and unique brand image (from brand identity, packaging, uniform to environment design), bringing the authentic royal Dutch experience to Chinese consumers. Since its opening, it has attracted many local media and influencers to check out this social media worthy store in Shanghai.