ROYAL PATAT BRAND IDENTITY

by BEAMY

In Holland, fries are a national treasure, known as “patat”. Royal Patat from Holland wants to bring real Dutch patat (fries) to the Chinese by opening stores in China. With its unique recipe and good quality raw ingredients, Royal Patat has confidence and ambition to enter the China market – BEAMY created a dynamic and unique brand image (from brand identity, packaging, uniform to environment design), bringing the authentic royal Dutch experience to Chinese consumers. Since its opening, it has attracted many local media and influencers to check out this social media worthy store in Shanghai.

Prize

Silver in Branding 2020

Bronze in Typography 2020

Bronze in Packaging Design 2020

Bronze in Logos 2020

Created by:

Design Director

RONN LEE, IV TOH

Design Company

BEAMY

Client

INCENTIVE EUROPE PREMIUMS & CONCEPTS

Design Team

BEAMY