The Gendermore Package

by Ching Wu

The current gender-neutral packaging relies on the absence of distinct characteristics. This thesis proposes that rather than stripping away gender qualities to create a gender-less package, a more vibrant solution could be developed by amplifying genderness. The use of maximalism for both the graphic and structural design elements will add all more gender qualities, thereby creating a gender-ambiguous package.


Silver in Packaging Design 2020, Non-Pro

Silver in Branding 2020, Non-Pro

Created by:

Design Director

Ching Wu

Company/University or Design School

Pratt Institute


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