The current gender-neutral packaging relies on the absence of distinct characteristics. This thesis proposes that rather than stripping away gender qualities to create a gender-less package, a more vibrant solution could be developed by amplifying genderness. The use of maximalism for both the graphic and structural design elements will add all more gender qualities, thereby creating a gender-ambiguous package.
Silver in Packaging Design 2020, Non-Pro
Silver in Branding 2020, Non-Pro
Amano
Earl.St
Bronze
Ayacucho, Where Peru is born
STUDIO A
Silver
Holiday Card 2018
Self
Bronze
Mexcla Branding
EME Design Studio
Silver