The current gender-neutral packaging relies on the absence of distinct characteristics. This thesis proposes that rather than stripping away gender qualities to create a gender-less package, a more vibrant solution could be developed by amplifying genderness. The use of maximalism for both the graphic and structural design elements will add all more gender qualities, thereby creating a gender-ambiguous package.
Silver in Packaging Design 2020, Non-Pro
Silver in Branding 2020, Non-Pro
Linked Graduation Exhibition Identity
Shanti Sparrow
Gold
Old Parr
ForceMAJEURE Design
Bronze
Willow Biosciences 2020 Rebrand
Critical Mass
Gold
PRIMAX – ENERGY GENERATING ENERGY
STUDIO A
Bronze