The current gender-neutral packaging relies on the absence of distinct characteristics. This thesis proposes that rather than stripping away gender qualities to create a gender-less package, a more vibrant solution could be developed by amplifying genderness. The use of maximalism for both the graphic and structural design elements will add all more gender qualities, thereby creating a gender-ambiguous package.
Silver in Packaging Design 2020, Non-Pro
Silver in Branding 2020, Non-Pro
PCS Value Accelerator
PwC
Silver
Corporate Design - Hotel
Agentur Junges Blut® - Marketing I Kommunikation I Design
Silver
Colourgrind
Dan Buchan Design
Silver
Buchanan's Red Seal 21 Year
forceMAJEURE Design
Bronze