The current gender-neutral packaging relies on the absence of distinct characteristics. This thesis proposes that rather than stripping away gender qualities to create a gender-less package, a more vibrant solution could be developed by amplifying genderness. The use of maximalism for both the graphic and structural design elements will add all more gender qualities, thereby creating a gender-ambiguous package.
Silver in Packaging Design 2020, Non-Pro
Silver in Branding 2020, Non-Pro
The KO-U SAKE
Yong Wu
Silver
Source One Vodka
Aether NY
Gold
Plump Planet Coffee Shop Branding Project
Colorholic Gossip
Bronze
Bookkeeper's Cask Whiskey
Sarah Gamez
Gold