Embrace

by Kir Yuan

Package design and branding for bathing product. Embrace is a unique product line that aims to provide the most relaxing, luxurious and pleasurable bath experience, at home, for travel and as a product line offered in luxury hotels.
Embrace, the brand's name resemble the relaxing moment of a bath. The logo was created from the two "E" in the word Embrace, "hugging" together. Graphic designs inspired by elements from nature: the sun, the ocean, the clouds, and the forest. Using just lines as the graphics components bring a quiet and luxurious feeling to the package, yet enough to distinguish from each other. The shape of bottles and packages allow a modular system to display in the store and in the bathroom, which looks like the products are "hugging". A reminder for people to embrace their body and the bathing experience.

Prize

Gold in Packaging Design 2020, Non-Pro

Silver in Logos 2020, Non-Pro

Created by:

Design Director

Kir Yuan

Company/University or Design School

Pratt Institute

Website

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