by Belfug Sener

Squad is an application designed for tweens to engage with their first smartphone, downloaded by parents limited to a three month provisional period which could help iGen be more conscious about the negative effects and risks of social media. Squad aims to enhance creativity and thinking skills towards social issues by collaboration with peers to change the expectations of iGen from the social media channels that they will engage with after this period. As a result, children would become better communicators with more thoughtful, conscious, and empathic approach by being active social thinkers using social media as a meaningful channel.

These days kids tend to get their first smart phone at the age of ten, to sign up (illegally) for their first social media accounts by 11, and to measure their worth through online interactions. But while many researchers were focusing on the phenomenon of social media addiction among adults, few were focusing on how it was affecting the iGeneration--children and young adults born between 1995 and 2012. All the other design examples can be considered as reactive or temporary solutions to the current problem without targeting any specific age group. Squad is a unique design solution that targets iGeneration specifically since they experience the negative effects of social media by being born in digital era. It is designed as an antidote a three-month provisional period when tweens with new smart phones could learn about social media’s risks and rewards through a carefully structured app. When parents pass their old smart phones along to their children as a common practice they can download the Squad app. Through the app, their children can create unique profiles, by selecting influencers as persona, defining their hobbies from art to sports and their a social interest from a list of possibilities including nature, education,...


Gold in UX, Interface & Navigation 2020, Non-Pro

Silver in Mobile Interaction & Experience 2020, Non-Pro

Bronze in Mobile App 2020, Non-Pro

Created by:

Design Director

Belfug Sener


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