CHALLENGE: Colossal Creators needs a visual identity that embodies can bridge the connection from all three pillars of the business. The identity must appeal to with artists and professionals alike. The logo must be professional but also can capture the creative eye of the artists that attend events. If someone does not know the Colossal Creators that person should inquire based on the visual impact of the visual identity. Further criteria: 1)flexible enough to fit within context of partner logos/flyers but not minimal to the point where it gets lost; 2) Somewhat universal and not tied to directly to Chicago given Colossal Creators will be hosting events in other cities. SOLUTIONS PROVIDED: Strategy: Research, competitive analysis. Branding: Logo, brand identity guide, style tile. Web: Information architecture design, user flow, wireframes, web design and development, supportive template hand-off to client. ABOUT THE CLIENT: The creative agency that connects, collaborates, and coaches. Being a millennial-led agency, we know how to connect the dots between generations X, Y, and Z. Major corporations enlist in the artists we represent and experiences we cultivate because we represent the best and brightest artrepreneurs who create evocative material. Small businesses and independent artists benefit from the consultative arm of our operations. We partner with them to hone in on their full potential while coaching them to be upholding, sustainable leaders.