Lubbock, Texas is the home to the dairy base company Gandy's Dairy LLC. They cater dairy to local markets through out the region. They are known for using fresh, natural non-gmo ingredients in their products. However, I felt like their current brand and packaging does not effectively connect to the demographic that actively searches for this type of product. I decided to connect the brand with its roots with this "Straight from the Plains" line. The end result is a visual system that feels more rustic yet domesticated. Organic yet elegant. Also, with these bottles comes a small booklet explaining the integrity of the product and its foundation in the home of Lubbock. Everyone has the right to know where their food comes from.
Honorable Mention in Packaging Design 2019, Non-Pro