Blaafrost music festival

by Natiwe Design Agency

A new festival identity for 2016
. My mission was to further develop the festival’s identity by linking it even closer to the shipyard’s rich history. This was achieved by using maritime symbols and language (flags and morse) to create messages for the festival’s marketing. 
 Objective: Surprise and engage. We created an interactive experience for festival participants by exposing them to posters that responded when walking by. Six sensor-controlled posters were equipped with smoke machines and lights. Triggered by movement, a tiny computer released smoke from the posters and turned on the frosty blue light.

All visual elements and symbols were also used on the festival’s digital platforms (website, Instagram etc).



Prize
Silver in Branding 2019
Silver in Interaction Design 2019
Bronze in Integrated Graphic Design 2019


Agency
Design Director
Frank Trana
Website
Client
Blåfrost v/Øivind Holthe
Design Team
Frank Trana, Ole Ekker, Norwegian Creations.
Advertiser/Brand
Natiwe Design Agency, NO
Advertiser
Blåfrost Music Festival, NO


Credits
Creative
Frank Trana, Natiwe Design Agency

Share this design on Facebook