Alpha Works

by &Agency

Alpha Works is situated on the 21st and 22nd floors in Birmingham’s iconic Alpha building, its set across two floors of contemporary styled office space with unrivalled views of the city, designed by the award-winning architecture practice Orms. Introducing co-working, hot-desking and private offices for the first time to the Birmingham market, the brand needed to be fresh & fun, targeting a range of creatives and professionals in the 20’s-40’s demographic. We delivered a full range of services, including: Branding Website design & build Copywriting Cinematography Film Advertising campaigns, print and digital Wall vinyls and art Social media strategy Signage Curated Instagram feed Stationery All printed collateral & brochureware Alpha Works reached 75% capacity in the first month, within 5 months it reached 100% capacity with a third floor built in 2018 to fulfil the waiting list. “Working with &Agency on what has been a new element of CEG’s has been a very rewarding partnership. From the very outset it was clear that they got the concept and were patient and flexible with the operational elements that we worked out on route to launch. The strong visual identity and intuitive digital design has really enabled us to stand apart from other offers. It has been great to work with people who not only value good design and functionality, but can deliver it on tight timescales as well.” Lawrence Escott, Investment Manager CEG www.alphaworksb1.co.uk



Prize
Silver in Website Design 2019
Bronze in Integrated Graphic Design 2019


Agency
Design Director
&Agency
Website
Client
CEG
Design Team
Asa Medhurst - Digital Director, Nina Farrell - Art Director, Mike Olik - Lead Developer, Gavin Renz - Film, Emma Hutton - Copywriter
Advertiser/Brand
&Agency, GB



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