Clásicos Mexicanos is a project dedicated to the rescue of modern national design. Recovering from oblivion objects that forged the modern identity. Examples of architects, artists and designers as important as Ricardo Legorreta, Mathias Goeritz and Pedro Ramírez Vázquez are reinserted to the present day among others.
The visual identity of the project was inspired by the language and historic context of mid-century Mexican design. It celebrates the effort with which the collection has been curated by using sophisticated and conservative style, in resemblance of that of an art gallery.