murmur: Together

by Dahye Hong

In terms of gender neutralism, this project is supported and grounded on gender theories, such
as feminism, genderism, post genderism, and so on. There are many issues with gender
discrimination in the U.S. and all over the world, and most of the discrimination is the result of
having from less knowledge of accessibilities of gender theories. To reduce discrimination,
people are struggling for the betterment of working and living conditions. This project is
supporting their efforts by educating young children.
Mur Mur is about gender neutralism. In other words, Mur Mur is used as tool of spreading the
idea of gender neutralism. A target would be children because they are easy to educate about a
new theory or thoughts. This project is focused on publication printed and online books since
this is the easiest way to communicate to children.
As an experiment with publication books in various mediums, created design identity and
categorized systems based on book theories. The books about howl objects should not be
categorized genders by color, appearance, action, and function. To avoid stereotypes of gender
characteristics, bright and basic colors are used to build Mur Mur identity. In addition, all
languages which are used for this project is gender non specific.


Bronze in Book Design 2019, Non-Pro

Created by:

Design Director

Dahye Hong

Company/University or Design School

Maryland Institute College or Art


click here