With the number of Australians living with or beyond cancer expected to increase by a staggering 72% in the next 22 years, driving awareness of Cancer Council and their vital services will become more important than ever before. We have been working with them to develop and build a brand that can do just that. Cancer Council is the only Australian charity working across every area of every cancer; from research to prevention to support. From the point of diagnosis through to treatment and survivorship. But research told us there’s a lack of understanding for the work that they do, so the challenge was to drive brand awareness, change perceptions, and build tools to help share what Cancer Council do with those who need them most.