Neoscape worked closely with Cresset Group on the production of a visual identity for 88 Wareham, a boutique collection of condominium homes in Boston's SoWa Art & Design District, that offer crafted, hand-curated finishes, a rooftop garden and fully automated valet parking, steps from the sophisticated allure of Boston’s South End. To tie the project’s visual identity to the artful spirit of the neighborhood, we created a physical manifestation of the logo–bringing a sculptural and hand crafted element to it. We did this by literally crafting and constructing the logo as a paper sculpture first. From there, we extracted the structure of the final logo. This crafted design focus was also the approach we took in thinking of the brochure format. A newsprint “zine” feels like something you’d find and take away at an art exhibit. Instead of the typical 3D rendering of the building exterior, we treated the cover with a more illustrative approach. To that end, this property brochure is also a showcase of the SoWa Art & Design District with large photography of the neighborhood and Specials sections featuring two local gems, a donut shop and a boutique.
Silver in Branding 2019