Audi Cycling Team Kit

by Sophophile Strategy

As a long-time sponsor of Best Buddies International, Audi USA raised over $1 Million dollars for the organization preceding their cycling teams' appearance at the 2018 Hearst Castle Challenge. Taking inspiration from vintage neon signs and the color Audi chose to illuminate their grill ornament, my goal was to electrify the journey on which their drivers and riders embarked. The seamless pattern is a series of illustrated strokes with a neon effect connecting their logo and plug. Matching socks and water bottles accompanied this custom cycling kit design.


Silver in Promotional Materials 2019

Created by:

Design Director

Jennifer Beatty

Design Company

Sophophile Strategy


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Audi USA

Design Team

Rob Stotts


Individual Credits

Creative Director: Jennifer Beatty, Sophophile Strategy
Producer: Rob Stotts, H&S Bicycles