The NGINX Conference identity is an annual take on a big "X". This year's theme was "Journey to Microservices". The large cube pointing to smaller cubes represents "microservices". The other elements are navigational and reference the "journey". Since it took place in Atlanta, Georgia, an attendee t-shirt was created incorporating the company's connected grid pattern with the state outline and marking the site with their icon. A limited sticker was also created to recognize past attendees.