Frontdesk Branding

by SRH

Frontdesk is a digital platform that offers trusted travelers exactly the stay they want—their kind of place, in their kind of neighborhood, with a professional hosting experience. Their properties are located in spots where travelers can experience what it’s like to live, work and play in the city. They offer comfort and convenience, including responsive hosts and an easy-to-use, mobile-optimized booking process.

The idea behind the logo and branding work for Frontdesk was to offer a new perspective on how people travel. Showing an aerial view of a city neighborhood represents Frontdesk’s care in watching over their clients and identifying the best neighborhoods. The gold color signifies happiness and travel. It also represents that we are here for our customers day or night. Whether you’re soaking up the sun or glowing in the city lights, Frontdesk is here to help you enjoy your stay.


Bronze in Branding 2019

Created by:

Design Director

Chris Beanan

Design Company



click here



Design Team

Sam Hogerton Angela Ryan


Entrant Companies

Frontdesk, US



Individual Credits

Art Director: Chris Beanan, SRH
Creative Director: Sam Hogerton, SRH
Graphic Designer: Angela Ryan, SRH