Souper Branding Project

by Urban Air Design Limited

Founded in 2018, Souper is a newly launched soup brand in Hong Kong. Urban Air Design Limited took the opportunity to work out the whole branding campaign, from naming, design to implementation. Combined with traditional Chinese style and modern visual system, Urban Air illustrated a fresh, groundbreaking and creative brand strategies that made Souper differentiate with others in the same product category.


Silver in Branding 2019

Created by:

Design Director

Ng Wai Ming Chirs

Design Company

Urban Air Design Limited


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Design Team

Or Chi Bun Stanley, Rao Amandeep, Tse Kin Wah Jeff, Joey Mok

Video (direct link)

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Entrant Companies

Souper, HK
Urban Air Design Limited, HK


Souper, HK