Souper Branding Project

by Urban Air Design Limited

Founded in 2018, Souper is a newly launched soup brand in Hong Kong. Urban Air Design Limited took the opportunity to work out the whole branding campaign, from naming, design to implementation. Combined with traditional Chinese style and modern visual system, Urban Air illustrated a fresh, groundbreaking and creative brand strategies that made Souper differentiate with others in the same product category.



Prize
Silver in Branding 2019


Agency
Design Director
Ng Wai Ming Chirs
Website
Client
Souper
Design Team
Or Chi Bun Stanley, Rao Amandeep, Tse Kin Wah Jeff, Joey Mok
Advertiser/Brand
Urban Air Design Limited, HK
Advertiser
Souper, HK
Advertiser/Brand
Souper, HK



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