NEST Fragrances

by Sukhui Jeong

NEST Fragrances was founded by Laura Slatkin in 2005, continuing the legendary reputation she and her husband, Harry, earned for developing original and award-winning luxury home fragrance collections with their first luxury home fragrance company, Slatkin & Co., which was sold to Limited Brands, Inc., that same year.

This project is a package redesign of NEST Fragrances. I expressed the fragrances spreading from the candle and the diffuser by utilizing watercolors spreading through the water. For each fragrance, I mixed two different colors and used the effects of them spreading in the water. The front of the package shows the names of the fragrances using the illustration with lines. I designed the illustration using watercolors and lines to show the feelings of the fragrances spreading harmoniously, smoothly, and thinly.

Prize

Silver in Packaging Design 2019, Non-Pro

Created by:

Design Director

Sukhui Jeong

Company/University or Design School

Savannah College of Art and Design(SCAD)