Carol-lynn Swol Jewelry Design specializes in well-crafted handmade pieces ranging from organic and rustic to contemporary and sleek. The identity system reflects her jewelry within a combination mark, patterns created from the logo, and the warm grey slate paired with a pop of color. The logo itself creates the artist’s shorten name—CL—by manipulating the familiar curves of the anvil in her studio. The typography repeats those subtle curves found within the anvil as well as within her products. The graphic patterns and grey slate background reinforces the aesthetics of the artist while highlighting her jewelry. The brand was implemented in packaging, craft show booth graphics, retail displays, and social media.