Best Friends Home

by Next

The Lost Dogs Home is the most significant animal shelter in Melbourne (and indeed Victoria) and has been an icon of the city since 1910. However, the brand had become unfit for purpose for numerous reasons (including the fact that at least half the animals handled are cats). We were briefed to rename and redevelop the brand, to bring it up to date, and make it relevant again. We know that each and every animal and their human partner has innumerable stories to tell, emotional, nuanced, sometimes funny and sometimes sad. By telling these stories, we have brought the Home's brand to life. The way that the 'Home' becomes the centre of the brand makes it flexible for use both as an expression of values and as a place to which employees and other stakeholders can gain a sense of purpose and belonging.



Prize
Gold in Promotional Materials 2019
Silver in Logos 2019
Silver in Branding 2019


Agency
Design Director
Lee Selsick
Website
Client
The Lost Dogs Home
Design Team
Adeline Kim
Advertiser/Brand
Next, AU
Advertiser
Best Friends Home, AU


Credits
Creative Direction and Design
Adeline Kim, Next
Creative Direction
Lee Selsick, Next

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