IntelliTrack® is the simplest way to manage your inventory. For more than 29 years, IntelliTrack has created and implemented innovative, effective inventory management and asset tracking solutions for thousands of customers. Dedicated to efficiency and flexibility, IntelliTrack helps companies of all sizes and in every industry control their inventory and gain meaningful insights. Customers rely on IntelliTrack for accurate, up-to-date inventory information that is accessible anytime, anywhere. In 2017 IntelliTrack underwent a brand refresh in response to the new cloud-based platform they developed. Our marketing department hired a branding agency to conduct customer and industry research to craft stronger messaging and develop personas along with a new tagline, logo, and illustrations. This animated video was developed as part of a marketing campaign showcasing the product and how it can help customers succeed as part of a larger initiative to pivot our messaging to placing our users at the center of the solution. The illustrations used in the video are also incorporated into various brand documents and help to visually reinforce the simplicity of the platform. The video was used in an integrated campaign across email, social media, and website. It is also part of a larger series of persona videos developed to showcase the various modules of the platform. Our sales teams were so happy with the video and how clearly it explains the platform they share it often when talking to new prospects about the product.