GET EXCYCLED!

by CREATIVE MINDS

After the logo was designed by Peter Schmidt Group in Hamburg the founder and owner of Hicycle an indoor spinning studio located in Hamburg asked us to brand the interior of the studio, the work out bikes, all marketing material, merchandise, member ship cards, invitations etc. with a strong typographic and iconic design. Our design should be easily adapted to the website and the photography. Our client used to live for some time in New York where she trained at Soulcycle a spinning studio throughout the U.S. After returning to Hamburg she decided to open up her own studio. At Hicycle one does a 45 minute cardio work-out on a stationary bike partly lifting weights while listing to super loud rock music in a nightclub atmosphere. First we decided to go with a color gradient from hot pink to orange and yellow, using white and black. Our client worked with an interior architect but was not sure how to brand the entrance of the sports club. We came up with the idea to convert the shape of the logo into the counter and light is up from behind with the gradient to make this the center of attention and meeting point while entering the rather small room. It is always essential to put one large piece of furniture into a small room to create an impact and a sense of generosity/ impression. The website was and still is the most important communication tool to transport the brand and the message. One one hand we had to explain what and who Hicycle is, how it works, how to book a class and what one is expecting on the other hand the company is still looking for trainers or rock stars how they call them. The trainer has to hype up the...

Prize

Silver in Branding 2019

Created by:

Design Director

Janine Weitenauer

Design Company

CREATIVE MINDS

Website

click here

Client

HICYCLE FITNESS GMBH / MICHAELA CORDES

Video (direct link)

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Credits

Individual Credits

CODING: JONATHAN ARLEFF, COLOGNATION GMBH
KAMERA, CUT, SOUND: DENNIS HINZ, ALLERZEITEN
PHOTOGRAPHER: MARK SEELEN, MARK SEELEN PHOTOGRAPHY