Bar Nido Logo System

by Analee G. Paz

Design for the bar, Nido (bird’s nest). The logo system is made up of mixed typographic treatments and a modern symbol of a nest built from 4 uneven sticks. These sticks reconfigure into communicative icons and patterns allowing for visual interaction and brand exploration. Located within Golondrina Park (Swallow’s Park) on the border between the United States and Mexico, the aim is to relate to Nido’s bicultural, bilingual clientele in their unique, adaptable, and eclectic personality.