Smart Links, Liveable Cities

by Urban Air Design Limited

As a publicly-listed company which operates a mass transit railway system to meet Hong Kong's public transport requirements, MTR continues to be responsive to different opinions. This time, it shapes our thinking and way of life through stories. The theme title of 2017 is “Smart Links, Liveable Cities”. A wide range of sustainable initiatives from MTR are presented as an imaginative city map format. The cover design, which features numbers of iconic places and objects, expresses the effort that MTR contributing to our city. The idea highlights the significance of customers to the company. In the inner pages, info-graphics facilitate information delivery. Furthermore, interactive PDF documents are created to provide our online readers with a dynamic reading experience with buttons, hyperlinks, and page transitions.

Prize

Bronze in Integrated Graphic Design 2019

Created by:

Design Director

Ng Wai Ming Chris

Design Company

Urban Air Design Limited

Website

click here

Client

MTR Corporation Limited

Design Team

Or Chi Bun Stanley, Rao Amandeep, Tse Kin Wah Jeff

Video (direct link)

click here

Credits

Entrant Companies

Urban Air Design Ltd, HK

Advertiser/Brand

MTR Corporation Limited, HK