Book Design Category

Entry Title:

Childhood Trust - Annual Report

Category:

Professional Book Design

Position:

Silver

Design Director:

Lawrence Everard

Design Team:

Katy Dring

Company:

Little Yellow Duck

Client:

The Childhood Trust

Individual Credit:

Lawrence Everard, Director, Little Yellow Duck

Individual Credit:

Katy Dring, Director, Little Yellow Duck

The Childhood Trust is a London based fundraising and grant making charity. Set up to work with grass root charities in order to help alleviate the impact of child poverty in London. The funds raised by the Childhood Trust are used to generate and match other donations, primarily through online channels and fund raising partnerships. Since 2013 the trust has generated over £6.8 million in grants and has been able to multiply donations to them by a factor of 4. Working alongside them we designed their Annual Report and Account, using the report to not only highlight key financial data, but to demonstrate the good work carried out by the charity in London Using a simple colour palette and bold graphics throughout,the annual report features a single image of a child on the front cover, with their eyes created from London scenes synonymous with wealth. A subtle mechanism used to illustrate the contrasting world in which they live.