The Childhood Trust is a London based fundraising and grant making charity. Set up to work with grass root charities in order to help alleviate the impact of child poverty in London. The funds raised by the Childhood Trust are used to generate and match other donations, primarily through online channels and fund raising partnerships. Since 2013 the trust has generated over £6.8 million in grants and has been able to multiply donations to them by a factor of 4. Working alongside them we designed their Annual Report and Account, using the report to not only highlight key financial data, but to demonstrate the good work carried out by the charity in London Using a simple colour palette and bold graphics throughout,the annual report features a single image of a child on the front cover, with their eyes created from London scenes synonymous with wealth. A subtle mechanism used to illustrate the contrasting world in which they live.