Bentley’s Year in Infrastructure 2018 Conference is the premier event for individuals in the world of infrastructure design, construction, and operations. It is globally recognized as the leading event for addressing current priorities and opportunities impacting the industry. For the 2018 conference, the creative team totally shook it up! We took a fresh approach and created all-new innovative and cohesive branding. We began with an event-specific logo and extended that look across all collateral pieces, including signage, video, and our corporate website. The new breakaway branding has invigorated the promotion while also raising the event’s professionalism.