Waasland Identity and magazine

by Studio Daad

Insiders Online has been asked to create a concept of the story behind Waasland (an area in Belgium). The found out that there's lot's of contrast in the environment, industrials versus nature, art-deco versus abandoned places. Insiders asked us to create the brand new identity for Waasland with this concept in mind. We made some huge contrasts in typography, which consists in a harsh geometric form of the logo, combined with organic quotes. Every theme of the magazine has it's own colours. The colours are primary colours which we mixed with lots of black and white, to make them more soft and close to the colours we can find in this area.


Gold in Magazine & Newspaper Design 2019

Silver in Branding 2019

Silver in Logos 2019

Created by:

Design Director

Studio Daad


Insiders Online


Entrant Companies

Studio Daad, NL


Waasland, BE