Tengbom, with more than 600 employees in Sweden and Finland, is one of Sweden’s largest and most innovative architects. We were asked to create a digital platform that both embodies Tengbom’s vision and meets the need of their users and clients. By using content navigation we were able to create an easily-navigated website that feels light-weight even though there is quite a lot of (interesting and exquisitely presented!) content. The three pillars of Tengbom’s content strategy are: to answer, to guide and to activate the user, in order to ease the burden of browsing and making unnecessary micro-decisions: anywhere I find myself on the website, there is a link to more in-depth information or more examples on the same topic. The visual design is based on elements with a main focus on legibility and accessibility, while still consequently enforcing Tengbom’s strong identity and position as one of the most creative and innovative architects.
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About the company: https://www.fastcompany.com/company/tengbom