Branding Category

Entry Title:

Concrete Plæne

Category:

Professional Branding

Position:

Gold

Design Director:

Jan Erlinghagen

Client:

Tropen Markenwelten GmbH

Individual Credit:

Annabell Sievert, Product photography, Annabell Sievert Photography

Advertiser/Brand:

Studio Jan Erlinghagen, DE

Advertiser/Brand:

Tropen Markenwelten GmbH, DE

Advertiser:

Concrete Plæne GmbH, DE

Branding for Concrete Plæne GmbH. Concrete Plæne is half business consulting, half venture funds. Vague or run-down projects are made concretely with the help of advice or capital. The corporate design takes up the word game. In addition to a minimalistic logo, the coloring consists of a reduced colour palette. This reduction is supported and broken down by high-quality papers and refinements.