Branding for Concrete Plæne GmbH. Concrete Plæne is half business consulting, half venture funds. Vague or run-down projects are made concretely with the help of advice or capital. The corporate design takes up the word game. In addition to a minimalistic logo, the coloring consists of a reduced colour palette. This reduction is supported and broken down by high-quality papers and refinements.
Gold in Branding 2018
Studio Jan Erlinghagen, DE
Tropen Markenwelten GmbH, DE
Concrete Plæne GmbH, DE
Product photography: Annabell Sievert, Annabell Sievert Photography
AFR Branding Development
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