Branding Category
Entry Title:
Concrete Plæne
Category:
Professional Branding
Position:
Gold
Design Director:
Jan Erlinghagen
Client:
Tropen Markenwelten GmbH
Website:
Individual Credit:
Annabell Sievert, Product photography, Annabell Sievert Photography
Advertiser/Brand:
Studio Jan Erlinghagen, DE
Advertiser/Brand:
Tropen Markenwelten GmbH, DE
Advertiser:
Concrete Plæne GmbH, DE
Branding for Concrete Plæne GmbH. Concrete Plæne is half business consulting, half venture funds. Vague or run-down projects are made concretely with the help of advice or capital. The corporate design takes up the word game. In addition to a minimalistic logo, the coloring consists of a reduced colour palette. This reduction is supported and broken down by high-quality papers and refinements.