We worked with GoodDay Education on the development of their new brand and visual identity. Taking on a strategic approach, we looked at repositioning the company within the market, targeting a new audience and opening doors to new partnerships within the educational sector. We worked closely with their in-house team, from simplifying the name (previously GoodDayOz), to designing a new logo and a completely new identity system to communicate a modern, fun yet professional brand that can connect with both onshore and offshore international students as well as higher education institutions. As the centrepiece of the identity, we have our main logo element; the "D". As we worked through the logotype it became clear that we needed a positive, shining day inspired mark to lead the design and system, ultimately crafting a solid and cohesive visual identity.