SomeOne were tasked with developing a striking brand identity that would work hard to elevate the Torrens University Australia (TUA) name and boost brand awareness, only being 5 years old as an organisation when we began work. We developed an entire ‘brand world’ that revolves around a core thought, our unifying theme. ‘Love what you do’ — which has a purity of spirit that captures what it means to be truly passionate in your field of study and subsequently in your career. The flowing, dynamic and ever morphing forms symbolise the student journey as they grow and change, revealing more intricate details over time. SomeOne created the brand identity as well as rolling it our across a raft of launch applications from prospectuses, swag, animations, on campus graphics, social assets, and extensive brand guidelines to ensure all new communications come out as strong as those at launch. This is very much the beginning in a much bigger story for TUA.