Neon Experimental Typeface

by Yuexin Huo

Neon is designed to hide information instead of showing information. Various design decisions are made to make individual glyph as hard to pick up as possible.

As an Latin typfeace, it writes vertically from up to down like some Asian scripts while keeping letterforms upright, making the reading rhythm unfamiliar to most readers.

Letterforms are also extremely simplified to provide a very uniform texture and any characteristics of traditional letters are largely discouraged. As a result, it is very hard to read but still keeps its soild visual structure.

Prize

Silver in Typography 2019

Created by:

Design Director

Yuexin Huo