Innovation was at the heart of this coffee packaging project. This start-up business had a number of critical objectives to be achieved alongside flexibility, cost efficiencies and practicality. We saw an opportunity to break the category norm and deliver a solution that was a perfect marriage of form, function and aesthetic appeal. We took a typical coffee bag and simply put a lid on it providing more than just a flat surface to stack them. It meant the integrity of the beans remained and a large, flexible surface on which to communicate the brand message, differentiate the 14 products and capture all variable data was created.