Branding for a revolutionary hemp-based wellness company


Mineral is a new generation plant medicine brand that grows, cultivates and formulates full spectrum hemp products to highest bioavailability for balance in the body and mind. Their unique process allows us to extract and formulate full spectrum cannabinoid content to terpene ratio. Therefore, MINERAL products are naturally rich in CBD and ancillary cannabinoids that nourish the body’s endocannabinoid system.

In order to bring that to life, we distilled our branding elements down to the most basic, stripping away all unnecessary embellishments and employing a design language that was consistent with Mineral's plant-based philosophy.


Silver in Branding 2019

Created by:

Design Director

Haris Fazlani

Design Company



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Mineral Health

Design Team

Haris Fazlani, Juan Duque, Mills Miller