Wallop Beer

by Merril Cledera

As the popularity of craft beers continues to accelerate, competing aesthetics have emerged: the two most common styles are spartan, logo-forward, sans-serif minimalism and over-the-top, colorful displays of tongue-in-cheek humor.

The goal with Wallop was to maintain a certain degree of approachability while evoking the creative science of craft beer brewing. Making Wallop boring and intimidating is definitely not a good idea. Thus, the best design that would fit the Wallop brand is a balance in the contrast between a simple bold sans-serif logo and unpretentious geometric illustrations prominently featuring figurative, natural elements.


Gold in Packaging Design 2019

Created by:

Design Director

Merril Cledera


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