Penny the Penguin

by Watermark Creative

It’s never too early to learn valuable lessons about the important things in life… We were approached by Colenso BBDO Auckland to work with them in creating an app for BNZ that would help teach financial literacy to kids between the ages of 4 and 5. Every year, BNZ close their doors for a day to go out into the community and help out where needed, and as a part of this year’s campaign, they were visiting early learning centres and preschools to teach kids the difference between “needs” and “wants”. As a part of that initiative, we were tasked with creating an experience that had a simple story behind it, but would teach kids the difference between things they wanted and things they needed.



Prize
Gold in Illustration for Games 2019
Silver in Mobile Interaction & Experience 2019


Agency
Design Director
Watermark Creative
Website
Client
Colenso BBDO Auckland/BNZ
Design Team
Watermark Creative, Colenso BBDO Auckland
Advertiser/Brand
Watermark Creative, NZ
Advertiser
BNZ, NZ


Credits
Music & Audio Design
Shane Taipari, Franklin Road
Development
Josh van den Heever, Roam Creative
UI/UX
Bettina Way, Be Creative
Animation
Mauricio Bartok
Production
Helen Darwin, Colenso BBDO
Production
Elle Kiddie, Colenso BBDO
Script/Story
Holly Sutton-Williams, Colenso BBDO
Art Direction
Simon Stuart, Colenso BBDO
Creative Direction
Maria Devereux, Colenso BBDO
Creative Direction
Kim Ragan, Colenso BBDO
Artwork
Dave Follett, Watermark Creative
Artwork
Daron Parton, Watermark Creative
Artwork
Anton Petrov, Watermark Creative
Artwork, Interactive Design, Development
Nicholas Harris, Watermark Creative
Animation, Interactive Design
Shannon Jahnel Lanktree, Watermark Creative
Art Direction, Artwork
Simon Shaw, Watermark Creative
Creative Direction, Art Direction, Production, Artwork, Animation, UI/UX Design, Interactive Design
David Way, Watermark Creative

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