Davey Allison microsite

by NASCAR Digital Media

Davey Allison is a beloved figure in NASCAR, especially among die-hard fans. On the 25th anniversary of his tragic death, NASCAR and FS1 produced a movie called "Davey Lives On." Our team designed the microsite that would support the release, with new functionality like a video hero to capture exciting moments from the film, parallax scrolling to highlight emotional imagery and longform article templates that let us tell deep, rich stories about the man, his family and their story.

Bronze in Website Design 2019

Design Director
Kellie Cope
Design Team
NASCAR Creative Design

Graphic Designer
Harris Lue, NASCAR Digital Media
Senior Manager, Design
Kellie Cope, NASCAR Digital Media

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