Davey Allison is a beloved figure in NASCAR, especially among die-hard fans. On the 25th anniversary of his tragic death, NASCAR and FS1 produced a movie called "Davey Lives On." Our team designed the microsite that would support the release, with new functionality like a video hero to capture exciting moments from the film, parallax scrolling to highlight emotional imagery and longform article templates that let us tell deep, rich stories about the man, his family and their story.
Bronze in Website Design 2019
NASCAR Creative Design
Senior Manager, Design: Kellie Cope, NASCAR Digital Media
Graphic Designer: Harris Lue, NASCAR Digital Media