A seafood retail section makeover project for one of the chain supermarket group in China. Unlike the traditional seafood retail section in supermarket only provide uncooked flash and frozen seafood for customer. This project aim to given a whole new shopping experience to the consumer that not only selling fresh seafood but also provide a decent environment with difference cooking style for seafood. Consumer can rather takeaway the cooked seafood or even eating in the seafood bar. The idea was come from the Japanese famous seafood market: “Tsukiji Outer Market”, which is a seafood trading market incorporate with retails and restaurant. Our mission on this project are creating a flash look and feel to the seafood retail section. From naming, branding to operational identities like uniform, interior, packaging…etc.